From its inception, EXL has been the agency of choice for numerous technology companies, ranging from storage solutions to unified security solutions, from network, telecom and wireless companies to those involved in application development or even bio-technology. EXL has successfully helped them position their product and service and achieve their stringent marketing and business goals.
Enterprise Technology
Some of the clients that EXL has handled in the enterprise technology arena include Quantum ATL, BakBone Software, Overland Storage, Snap Appliance, Adaptec, Intransa, Fortinet, SecureOL, amongst others.
In each case EXL has helped to educate enterprise users on the need for and benefit of high-end technology solutions through focused media programs to create a market for each brand in its niche segment.
Consumer Technology
Enterprise Technology
Some of the clients that EXL has handled in the enterprise technology arena include Quantum ATL, BakBone Software, Overland Storage, Snap Appliance, Adaptec, Intransa, Fortinet, SecureOL, amongst others.
In each case EXL has helped to educate enterprise users on the need for and benefit of high-end technology solutions through focused media programs to create a market for each brand in its niche segment.
Consumer Technology
The advent and widespread adoption of technology has spawned a new generation of digital technology enthusiasts, who understand and appreciate high quality technology products that enhance their lifestyle. As a result, digital cameras, camcorders, personal media players, and mobile phones that can play music, videos and movies, that were unheard of even a few years ago, are essential commodities in today’s digital and fast-paced lifestyles. The criterion is no longer the price, but quality, performance, expandable storage options, multi-functionality and fashion quotient.
EXL’s focus areas in this practice include audio and video technology and products, gaming software development companies and gaming sites. Through extensive and persistent PR and communication programs, we ensure product placement and awareness within target consumer groups comprising of the fashion conscious, trend setters and hipsters who can in turn influence other target customers.
EXL’s focus areas in this practice include audio and video technology and products, gaming software development companies and gaming sites. Through extensive and persistent PR and communication programs, we ensure product placement and awareness within target consumer groups comprising of the fashion conscious, trend setters and hipsters who can in turn influence other target customers.