How does one rise above the noise, the clutter in a market full of “me too” brands. Especially if you don’t have much different to offer compared to competition and success is dependent on how well you market those narrow differences.
Deploying a creative PR Campaign could help you stand out and differentiate?
What are PR Campaigns?
We all know that PR is all about getting someone else to say nice things about your brand, by media or bloggers for instance. Beyond independent opinion about a product or company, such commentary also carries a very high recommend value to target customers struggling with brand choice decisions.
PR campaigns, unlike a longer term media relations exercise, are essentially shorter term, concentrated burst of media, blogger, Search Marketing, Social Media, Content Marketing and PR Event engagements applied as per pre-defined business goals.
PR Campaign Ideas
Whether you want to boost sales of a particular product, increase audience size, improve brand reputation, PR campaigns offer a credible alternative that delivers strong, measurable results. Some additional ideas include:
- PR for Lead Generation
- PR for Change Management
- PR for India Market Entry
- PR for Startups
- PR for Small Business
PR Campaigns have been known to work extremely well for both B2B and B2C brands. And the concentrated buzz that comes the brand way helps it to, during the campaign period, rise above the clutter and be noticed.