About Us

We Enable Technology Brands Go-To-Market in India.

We are more than just a Tech PR firm

We work with market leaders, niche players, and disruptive startups running successful campaigns with each one of them.

Acknowledged exponents of Zero Budget Marketing and Growth Phase PR, terms newer than our decades-old practice, we have grown along with our clients.

Whether you want to launch your latest innovation, build advocacy, drive business momentum, thought leadership, or pay attention to your online brand reputation, we have the experience, expertise, and desire to deliver strong measurable results.

We are more than just a tech PR firm. We are your brand champions.

How We Bring Immense Value To Your Project

Domain Expertise

Beyond understanding technology, we stay abreast with the latest developments, issues, and trends in your domain.

Rich Experience

While our members on the field are young and energetic, the managers who guide them are seasoned hands.

Creative Thinking

To stay ahead and win, we apply simple yet creative ideas that connect with audiences and deliver the results you need.

Industry Connections

We enjoy excellent relationships with media, influencers, partners and industry associations.

Measured Outcomes

We believe in strong planning and even greater focus on managing outcomes on every project.

Integrated Tech PR Service

We apply what you need to achieve goals - media relations, content, and audience engagement.

What our clients say about us

★★★★★ 5/5

"I worked with Daya to help launch AVG into India. Deep-rooted in his understanding of media, customer, and channel side dynamics in the Indian subcontinent, Daya played an active role in shaping our India market development strategy and followed this up with excellent execution, on a quarter on quarter basis, consistently. He is an excellent business partner and someone I would work with again in the near future."

Michael Jordan

Director Channel and Inside Sales , AVG

Indian Partner For Specialist Global PR Networks

Founded in 2002, Code Red is the world’s first global public relations network dedicated exclusively to cybersecurity. Recognizing the challenges of finding specialized cybersecurity PR agencies with global coverage, Code Red offers a unique solution. Unlike large multinational generalist agencies or small local cyber specialists, Code Red provides a centralized hub for coordinating cybersecurity PR campaigns across borders. This ensures consistent messaging, local relevance, and efficient management, making it ideal for businesses seeking to expand their reach and protect their reputation in the complex landscape of cybersecurity.

Founded in 2001, Plexus is a global network of independent PR and digital communications agencies. By combining local expertise with international reach, they deliver tailored solutions for brands seeking to build their reputation and drive sales. Plexus offers a unique approach, avoiding the drawbacks of traditional global agencies and unaffiliated networks. Their associate agency partnerships ensure consistent communication, cultural understanding, and cost-effective solutions. With a presence in over 30 countries and 250 professionals, Plexus provides scalable communications programs to support both global and local strategies.

Passionate Leadership

With decades of experience leads a strong team of multi-faceted, experienced professionals

Dayanand Muthukrishnan

Founder & CEO

A storyteller at heart, his love affair with the IT industry began when he joined a leading technology media group in India in the early 90s. For almost a decade, he donned various hats – as a tech journalist, a conference and exhibitions producer, an advertising executive, and a product manager. Adept at presenting complex innovations in a simple, easy-to-understand manner to novice and qualified users equally well, he founded EXL PR to enable disruptive tech innovators to transition from the hype cycle and successfully go to market in India and South East Asia.

EXL PR boasts a large client base and a body of work across B2B and B2C technology segments. Under his hands-on leadership, EXL PR has driven numerous market-leading initiatives, including India’s first “Build Your PC program” for engineering graduates, helped promote industry-wide adoption of IPv6, the first global IP-SAN implementation, and successfully launched UTMs in the Indian market, among others.

A chance encounter with a talented fintech innovator struggling to gain traction in the US convinced Daya about the need to democratize access to the US markets for global technology innovators, especially those from India, positively impacting their time to market and business opportunities. Committed to his mission, Daya moved to the US in 2019 to lay the groundwork for his new venture. He launched StoryBru, a boutique tech PR firm, in late 2022, offering PR, Demand Generation, and Content Creation services.