Cleantech PR

When Avnet India, a global technology solutions powerhouse, sought to cement its position as the go-to partner for India’s booming electric vehicle (EV) sector, they faced a critical challenge: despite their deep expertise in EV components and charging infrastructure, they lacked top-of-mind recall among automakers, startups, and policymakers. With India’s EV market projected to grow 30% annually—fueled by FAME II subsidies and rising consumer demand—Avnet needed a campaign that would showcase their end-to-end capabilities while addressing the industry’s toughest pain points: sparse charging networks, costly batteries, and reliance on imports.

The Strategy: Thought Leadership with Technical Authority
EXL PR engineered a multi-phase campaign to position Avnet as both a solutions provider and an industry visionary. The team:

1. Mined Market Insights: Conducted primary research to identify EV adoption barriers, shaping data-driven narratives around localized challenges like heat management and energy optimization.

2. Amplified Executive Voice: Crafted bylined articles for Avnet India MD Suresh Kamath, placing them in Tier 1 media (The Times of India, The Week) and niche trade outlets (EV Reporter, Electronics Maker). Each piece paired Avnet’s technical solutions with policy calls-to-action, linking their offerings to national EV goals.

3. Staged a High-Impact Reveal: Leveraged Avnet’s 25th anniversary to host a press briefing at their Bengaluru EV Design Lab, where journalists witnessed live demos of battery management systems and charging tech—translating complex engineering into tangible innovation.

The Results: From Silent Partner to Industry Authority
The campaign transformed Avnet’s visibility:

• 118+ media hits across business (Hindu Business Line), auto (Mobility Outlook), and tech (EFY) verticals, with 60% featuring Kamath as a quotable expert.

• Strategic Backlinks: 45% of coverage included direct links to Avnet’s solutions pages, boosting SEO and lead generation.

• Ecosystem Influence: Stories highlighted Avnet’s collaborations with startups and OEMs, triggering inbound partnership inquiries from 12+ manufacturers.

Beyond PR: Shaping India’s EV Future
This wasn’t just about headlines—it was about aligning Avnet’s technical prowess with India’s clean mobility mission. By spotlighting their role in solving infrastructure gaps and cost barriers, EXL PR positioned Avnet as a catalyst for the country’s EV revolution. The campaign didn’t just raise awareness; it proved that behind every cutting-edge electric vehicle on Indian roads, there’s likely an Avnet component powering its success.

Why It Matters
In a market crowded with flashy EV announcements, Avnet’s campaign stood apart by marrying engineering credibility with strategic storytelling. For technology providers navigating India’s complex cleantech landscape, this case study offers a blueprint: thought leadership that doesn’t just talk about problems—but showcases the chips, circuits, and code solving them.