Customer Success

This is our collections of experiences and musings.Be sure to check back regularly for brilliant new content every few days or sign up below to receive email notifications of new updates.

What our clients say about us

“"Daya has been partner in executing PR & Marketing services from Belkin, computing & connectivity company, days and then we got together to work for AVG, Anti Virus firm, launch in India. Now recently with EXL under Daya stewardship, we managed to get some good work from him and his team in healthcare ie. Cytori Therapeutics, world 's No.1 Stem Cell Company. Since we worked together on 3 diverse projects, it says it all about Daya and his work. We'll be working with him soon on another project" ”
Madhu Joshi
Director, Belkin & Managing Director, Cytori Therapeutics

Are you looking to build momentum for your brand?

have Questions?

Frequently Asked Questions

We specialize in technology PR. For over 21 years, we have worked with Enterprise Tech (B2B), Consumer Tech (B2C), Healthtech (B2B & B2C), Edutech (B2B & B2C), Fintech, Martech (B2B) and few other brands .  Within each of these domains, we have worked on numerous sub-domains. If you are in tech, there is a good chance we have worked on campaigns in your industry. 

Our engagement model is directly linked to objectives of your campaign and the time required to achieve goals set. Having said that we work on project and retainer engagement models.

Measuring quantity and quality of media placements are common metrics for success of a PR campaign. Looking beyond, we also include metrics that indicate the PR messaging is reaching its intended audience and is helping your business grow.

We will offer you a range of services based on your campaign goals. In doing so, we clearly itemise the deliverables and related commercials for your clear understanding. For any additional activities that you may want to engage with us for, we take a project based approach.

We provide informal coaching to spokespersons, especially startup founder and small business owners, on how to deal with the news media. We also provide formal media training , complete with simulated media interactions, for companies with a larger team of spokespeople. This is, however, charged on a project basis.

To succeed, a PR campaign requires strong brand champions on both the agency and the client side. As a client, you will need to find the time needed for tweeting, blogging or being available to speak with media on demand. Additionally, you should treat the agency more as business partners or advisors and not as vendors who are shared information on a need-to-know basis.

Dayanand Muthukrishnan

CEO & Group Account Director