Most businesses want public relations. But, how do you know when you’re ready for PR?
For me, PR must start from the inside out, rather than the outside in; which means analyzing a company’s online presence, and all “owned, shared and earned media” (what your brand says, and what people say about you).
Understandably, companies of all sizes want to retain clients, acquire new ones, grow, and strengthen their brand voice with their clients, prospects, and the media. However, with shortened attention spans, fake news, lack of trust in our institutions, and editors’ inboxes flooded with news releases, it’s unlikely that publications will read your emails.
Many B2B2C founders think their products or services will get featured in print, broadcast and television. I can’t tell you how many times CEO’s have asked me to present them as thought-leaders. Recently, in response to a CEO with this goal, I said, but you don’t have a social media presence, current articles, or media mentions?
I explained, to be a thought-leader you need to actively differentiate yourself, provide research on the industry sector, present insights that define and solve a consumer problem, and deliver it in an original way