PR Practices

PR Practices

With deep understanding of the technology domain, we are well regarded by clients, media and bloggers for our work with technology brands since our inception over two decades ago.

Presently, following PR practices offer qualified and quality service to our clients:

  • Enterprise Tech PR

This is a high-tech space continually abuzz with innovations targeted at enterprises – small business (SMB), medium enterprise (SME), large enterprise and service providers.

With tech increasingly driving business operations and growth across industry verticals, businesses are no longer questioning if but rather how to apply tech optimally to solve compelling short and longer term challenges.

With deep understanding of B2B tech marketing dynamics, we specialize in building strong traction for B2B tech brands within targeted customer, partner and influencer communities. We have rich experience in managing PR for enterprise security, storage, cloud, power, software, services (SaasPaaSIaaS) brands, to name just a few.

To learn more about our enterprise tech clients, click here

  • Consumer Tech PR

Technology has changed everything in our personal life impacting how we work, play, communicate, rest, entertain or educate ourselves. And by all accounts, technology is all set to play an even bigger and integral role in our lives in time to come.

By articulating a complex innovation in a simple and easy to understand way to its intended customers – end users, partners and influencers, we help build strong brand awareness, solution differentiation and eventual purchase. Over the last two decades, we have managed PR for leading PC components, peripherals, accessories, software, appliances, consumer storage, device security, home automation brands, to name just a few.

To learn more about our consumer tech clients, click here

  • Vertical Tech PR

Niche technology enabled solutions solving industry vertical specific challenges is a relatively newer space where we have only been active over last few years.

We have successfully managed PR for vertical tech brands, offering niche solutions targeted at end consumers (B2C) or business enterprises(B2B), in education, transport, healthcare and finance  verticals.

To learn more about our vertical tech clients, click here

  • Future Tech PR

Our newest practice aims at building brand awareness, at various stages of its evolution, for brands in “hype cycle” or those just out of it.  We target brands working on emerging technologies or innovations in Blockchain, Software Defined Security,Smart Robots, IoT, Deep/Machine Learning, Augmented Data Discovery, IOT Edge Computing, Cognitive Computing to name just a few.