Enabling Technology Brands to Engage Audiences in India

For over two decades, we have been at the forefront of promoting innovative solutions that transform various aspects of life, including work, play, learning, entertainment, banking, investing, recovery, transportation, and more.

Our clients value our strong work culture, proven track record, extensive industry network, media connections, consistent superior execution, deep domain knowledge, and our ability to communicate complex innovations in a way that fosters rapid adoption. We excel in collaborating with market leaders, emerging enterprises, and disruptive startups alike.

With an experienced team and a presence in major markets across India, we offer an integrated range of specialized tech PR and marketing services to help you succeed in the Indian market.

Business Goals We Help You Achieve

India Market Entry & Business Growth

Your technology is groundbreaking, and your solutions are world-class. So why aren't you dominating the Indian market? While you're focused on innovation, competitors with inferior products may be outshining you in media coverage and customer acquisition. India’s tech landscape requires strategic storytelling, local insights, and strong partnerships. We can help you with that.

Thought Leadership & PR

Your talent pool is truly remarkable, and your intellectual leadership sets you apart in the market. Yet, you may find that prospective clients aren't coming to you as they should. Let us help you change that. Together, we can effectively showcase your talent and establish your thought leadership in a competitive landscape. Let's unlock the potential for new opportunities!

Demand Generation

Your breakthrough innovation deserves breakthrough demand. Strategically positioning your solution where decisions get made, we enable sales opportunity assessment, partner signup, high-impact POCs with marquee accounts, showcases at premier tech forums, privileged access to Indian government tech and e-commerce platforms, and more. In India’s competitive tech landscape, we generate leads and momentum for you.

Brand Building & Awareness

For global tech brands entering India or looking to scale, we transform market presence into measurable growth. We help establish credibility through localized storytelling, media dominance, and influencer partnerships. By leveraging initial success with marquee accounts, we drive brands toward category leadership via thought leadership and strategic PR campaigns.

Media & Influencer Relationships

Our results-driven approach aligns brand visibility with your revenue goals and market positioning in India. We amplify key customer wins and other achievements to create industry narratives that drive demand and foster partner interest. By utilizing targeted Tier-1 media placements, engaging with analysts, and forming trusted partnerships with influencers, we help establish influence authority for your brand.

Localized Content Development

We create messaging that bridges cultural gaps and drives revenue growth in India. For new entrants, we adapt global narratives through tailored whitepapers and case studies that connect with local audiences. For growth-phase companies, we turn early customer successes into compelling success stories and sales enablement tools to accelerate pipelines.

Whatever Your Goals, We Deliver Results You Need.

Exclusive Partner in India For Global PR Networks

Code Red is the world’s first global public relations network dedicated solely to cybersecurity. Recognizing the difficulties of finding specialized cybersecurity PR agencies with worldwide coverage, Code Red offers a unique solution. Unlike large multinational generalist agencies or small local cyber specialists, Code Red serves as a centralized hub for coordinating cybersecurity PR campaigns across different regions. This approach ensures consistent messaging, regional relevance, and efficient management, making it ideal for businesses looking to expand their reach and protect their reputation in the complex landscape of cybersecurity.

Plexus is a global network of independent public relations and digital communications agencies. By combining local expertise with international reach, Plexus delivers tailored solutions for brands looking to enhance their reputation and drive sales. The organization adopts a unique approach that avoids the drawbacks of traditional global agencies and unaffiliated networks. Through partnerships with associate agencies, Plexus ensures consistent communication, cultural understanding, and cost-effective solutions. With a presence in over 30 countries and a team of 250 professionals, Plexus offers scalable communication programs to support both global and local strategies.

What Our Clients Say About Us

"EXL Public relations created a series of articles for web site content and SEO that have worked very well. Those pages routinely produce requests for product information making then less expensive on a cost per lead basis than our adwords campaigns. And since those pages are continuing to produce new leads that average cost will continue to drop."

Brian PearceCOO, Beyond Security

"I worked with Daya to help launch AVG into India. Deep-rooted in his understanding of media, customer, and channel side dynamics in the Indian subcontinent, Daya played an active role in shaping our India market development strategy and followed this up with excellent execution, on a quarter on quarter basis, consistently. He is an excellent business partner and someone I would work with again in the near future."

Michael JordanDirector Channel and Inside Sales, AVG

Working with the EXL PR team has been a critical accelerator to Futurex’s expansion in India. Their expertise in diverse areas of PR ensured that we consistently presented our best face to the market. We wholeheartedly recommend EXL PR to any business looking for a dedicated and results-driven PR partner.

Adam CasonVP, Global and Strategic Alliances, Futurex

"EXL has shown superb and phenomenal expertise in conducting public relations and marketing tasks that successfully elevates Synology brand awareness and product knowledge among the Indian market. I thoroughly enjoy the professionalism, the attentiveness, and importantly the willingness to strive for excellence from the EXL India team."

Tony ChuRegional Marketing Specialist, Synology Inc.

"I had the pleasure to be introduced to Daya and his superb team of professionals at EXL and hire their services initially for Intransa. EXL played a pivotal role in taking Intransa as a new entrant to the market to a dominant, recognized, and exciting brand name. It was the beginning of a partnership, continuing over a decade with other companies as well, including Bladefusion and its re-branding into Fusion Dynamic. EXL’s excellence is rooted in a well thought through and structured ground work, thorough planning, and sharp execution resulting in the creation of strong visibility and footprint."

Udi ParetDirector, Intransa

We Offer Specialist Tech PR Services In

Cybersecurity

Digital Lifestyle

EDUTECH

Quantum

fintech

Sustainability

AI & ML

healthtech

Manufacturing

ENTERPRISETECH

Supplychain

Agritech

Our Performance Metrics for India Market Success

1 +

Tier-1 Media Placements

Dominating 83% share-of-voice for a Digital Audio Brand in budget wireless audio segment.

1 %

Outreach Success

Guaranteed program results for new entrants in India’s saturated tech markets

1 X

Brand Visibility & Connect

Achieved within 3 months by 80% of clients switching from underperforming agencies

1 Yr+

B2B & B2C TECH PR LeGACY

Proven results for 100+ clients. 80% of clients sign-up on multi-year contracts with EXL PR.

1 %

Client Retention Rate

For brands upgrading from basic PR to full-funnel demand generation campaigns

1 %

Vertical-Specific Dominance

Specialization in Storage, cybersecurity, AI, Fintech, Digital Lifestyle, and more.