Explore Expert Analysis, Industry Trends and Strategic PR Guidance for India’s Tech Ecosystem
Generative AI offers unparalleled speed in PR content creation, yet human expertise remains vital. While AI drafts content efficiently, it lacks the nuanced understanding,
Digital media revolutionized the media landscape, enabling direct connections between brands and audiences. This shift emphasizes authenticity, relevance, and audience engagement through platforms like
Whataboutism, a tactic of deflecting criticism by pointing fingers, increasingly pervades crisis management. While it can momentarily shift focus, this approach risks escalating tensions
Is your business ready for Public Relations? Beyond press releases, PR strategically elevates brand visibility and credibility. Consider if you have a compelling story,
PR pros face a challenge: customers aren’t hearing about their companies. The shift from print to digital, with audiences seeking immediate, interactive online content,