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By questioning the very logic that sets right from wrong, good from bad , we are brazenly redefining morality, civility, and common sense. A rhetorical diversion perfected by oppressive regimes to counter criticism by levelling their own against the original critic itself, whataboutism is now increasingly being applied not just …

As a PR professional, for years you have regularly shared content about latest company news with select media outlets read by your target customers. And you continue to do so even today. But of late your customers have been saying that they don’t know much about the company or products. Why? …

Most businesses want public relations. But, how do you know when you’re ready for PR? For me, PR must start from the inside out, rather than the outside in; which means analyzing a company’s online presence, and all “owned, shared and earned media” (what your brand says, and what people …

Most businesses want public relations. But, how do you know when you’re ready for PR? For me, PR must start from the inside out, rather than the outside in; which means analyzing a company’s online presence, and all “owned, shared and earned media” (what your brand says, and what people …

As a PR professional, for years you have regularly shared content about latest company news with select media outlets read by your target customers. And you continue to do so even today. But of late your customers have been saying that they don’t know much about the company or products. Why? …