Empowering Global Tech Brands to Lead and Grow in India’s Dynamic Market

Specializing in strategic storytelling, data-driven PR, and technology marketing

Beyond PR: Market Leadership through Data-Backed Strategies and Deep India Expertise

For over 20 years, EXL PR has been a trusted India market entry PR firm empowering global technology brands to succeed in the Indian market through strategic storytelling and data-driven public relations and marketing campaigns. As a leading technology PR agency in India, we excel in turning complex innovations into market-moving narratives for cybersecurity, AI, fintech, and health-tech leaders, delivering measurable results.

Our clients trust us as a premier demand generation agency and and brand building agency in India, benefiting from our full-funnel approach that bridges awareness to revenue—whether establishing credibility for new entrants, amplifying growth-stage success, or rescuing brands from underperforming agencies.

With deep tech expertise, India-specific playbooks, and comprehensive partnership development services India, EXL PR stands out among B2B technology PR service providers in India. We don’t just build visibility and business opportunity—we pave your pathway to market leadership.

Exclusive India Partner
For Specialist Global PR Networks

Code Red is the world’s first global public relations network dedicated exclusively to cybersecurity brands. As the exclusive partner for India, EXL PR provides specialized expertise in cybersecurity PR and marketing, helping global cybersecurity firms enter and scale their operations in India. At the same time, EXL PR supports Indian cybersecurity brands looking to expand internationally through Code Red’s network of over 30 top-tier agencies.

Unlike generalist agencies, EXL PR and Code Red combine localized knowledge with global coordination. This approach ensures consistent messaging and compliance with the ever-evolving cybersecurity landscape in India and other target markets worldwide

Plexus PR Network, with a presence in 30+ countries, is a global network of independent public relations and digital communications agencies that combines local expertise with international reach to deliver tailored solutions for brands. As the exclusive India partner within the Plexus network, EXL PR empowers global B2B technology brands across sectors – IT, Automotive, Consumer & Lifestyle, Finance & Fintech, Healthcare, and more, to successfully enter and expand their presence in India while also supporting Indian technology brands in SaaS, Digital Transformation, Next-Gen R&D, and Cybersecurity to enter and scaling their businesses overseas.

EXL PR utilizes Plexus’s scalable, cost-effective, and culturally aware communication strategies to bridge global ambitions with local execution. Together, we deliver seamless, impactful PR and marketing solutions for technology brands navigating international markets, avoiding the inefficiencies of traditional global agencies.

Executive Leadership Team

Decades of proven expertise driving strategic vision and operational excellence

Dayanand Muthukrishnan

Founder & CEO

A storyteller at heart, his love affair with the IT industry began when he joined a leading technology media group in India in the early 1990s. For nearly a decade, he wore many hats, working as a tech journalist, conference and exhibitions producer, advertising executive, and product manager. Proficient at simplifying complex innovations for both novice and experienced users, he founded EXL PR to help disruptive tech innovators transition from the hype cycle and successfully enter the market in India and Southeast Asia.

EXL PR has a diverse client base and a rich portfolio across B2B and B2C technology segments. Under his hands-on leadership, the firm has spearheaded numerous market-leading initiatives, including India’s first “Build Your PC” program for engineering graduates, promoting industry-wide adoption of IPv6, implementing the first global IP-SAN, and successfully launching Unified Threat Management (UTM) products in the Indian market, among others.

A chance encounter with a talented fintech innovator struggling to make an impact in the U.S. convinced Daya of the need to democratize access to U.S. markets for global technology innovators, particularly those from India. This, he believed, would positively affect their time to market and business opportunities. Committed to this mission, Daya moved to the U.S. in 2019 to lay the groundwork for his new venture. In late 2022, he launched StoryBru, a boutique tech PR firm that offers PR and demand generation services.

What our clients say about us

Rated 5 out of 5

"I worked with Daya to help launch AVG into India. Deep-rooted in his understanding of media, customer, and channel side dynamics in the Indian subcontinent, Daya played an active role in shaping our India market development strategy and followed this up with excellent execution, on a quarter on quarter basis, consistently. He is an excellent business partner and someone I would work with again in the near future."

Michael Jordan

Director Channel and Inside Sales , AVG

Ready to Turn India Opportunity into Success?

Unlock India’s vast technology market potential with strategic PR, and proven market entry solutions designed to accelerate your growth.