About Us

We assist technology brands with their market entry, brand development, and business growth in India.

We are more than just a Tech PR firm

For over 20 years, EXL PR has empowered global technology brands to succeed in the Indian market through strategic storytelling and data-driven public relations and marketing campaigns. We turn complex innovations into market-moving narratives for cybersecurity, AI, fintech, and health-tech leaders, delivering measurable results.

Trusted by industry pioneers such as Quantum, Belkin, AVG, Ingram Micro, Fortinet, and many more, our full-funnel approach bridges awareness to revenue—whether establishing credibility for market entrants, amplifying growth-stage success, or rescuing clients from underperforming agencies.

With deep tech expertise and India-specific playbooks, we don’t just build visibility and business opportunity—we set you on a path for market leadership.

How We Bring Immense Value To Your Project

Domain Expertise

Beyond understanding technology, we stay abreast with the latest developments, issues, and trends in your domain.

Rich Experience

While our members on the field are young and energetic, the managers who guide them are seasoned hands.

Creative Thinking

To stay ahead and win, we apply simple yet creative ideas that connect with audiences and deliver the results you need.

Industry Connections

We enjoy excellent relationships with media, influencers, partners and industry associations.

Measured Outcomes

We believe in strong planning and even greater focus on managing outcomes on every project.

Integrated Tech PR Service

We apply what you need to achieve goals - media relations, content, and audience engagement.

What our clients say about us

★★★★★ 5/5

"I worked with Daya to help launch AVG into India. Deep-rooted in his understanding of media, customer, and channel side dynamics in the Indian subcontinent, Daya played an active role in shaping our India market development strategy and followed this up with excellent execution, on a quarter on quarter basis, consistently. He is an excellent business partner and someone I would work with again in the near future."

Michael Jordan

Director Channel and Inside Sales , AVG

Exclusive Partner in India For Global PR Networks

Founded in 2002, Code Red is the world’s first global public relations network dedicated exclusively to cybersecurity. Recognizing the challenges of finding specialized cybersecurity PR agencies with global coverage, Code Red offers a unique solution. Unlike large multinational generalist agencies or small local cyber specialists, Code Red provides a centralized hub for coordinating cybersecurity PR campaigns across borders. This ensures consistent messaging, local relevance, and efficient management, making it ideal for businesses seeking to expand their reach and protect their reputation in the complex landscape of cybersecurity.

Founded in 2001, Plexus is a global network of independent PR and digital communications agencies. By combining local expertise with international reach, they deliver tailored solutions for brands seeking to build their reputation and drive sales. Plexus offers a unique approach, avoiding the drawbacks of traditional global agencies and unaffiliated networks. Their associate agency partnerships ensure consistent communication, cultural understanding, and cost-effective solutions. With a presence in over 30 countries and 250 professionals, Plexus provides scalable communications programs to support both global and local strategies.

Passionate Leadership

With decades of experience leads a strong team of multi-faceted, experienced professionals

Dayanand Muthukrishnan

Founder & CEO

A storyteller at heart, his love affair with the IT industry began when he joined a leading technology media group in India in the early 1990s. For nearly a decade, he wore many hats, working as a tech journalist, conference and exhibitions producer, advertising executive, and product manager. Proficient at simplifying complex innovations for both novice and experienced users, he founded EXL PR to help disruptive tech innovators transition from the hype cycle and successfully enter the market in India and Southeast Asia.

EXL PR has a diverse client base and a rich portfolio across B2B and B2C technology segments. Under his hands-on leadership, the firm has spearheaded numerous market-leading initiatives, including India’s first “Build Your PC” program for engineering graduates, promoting industry-wide adoption of IPv6, implementing the first global IP-SAN, and successfully launching Unified Threat Management (UTM) products in the Indian market, among others.

A chance encounter with a talented fintech innovator struggling to make an impact in the U.S. convinced Daya of the need to democratize access to U.S. markets for global technology innovators, particularly those from India. This, he believed, would positively affect their time to market and business opportunities. Committed to this mission, Daya moved to the U.S. in 2019 to lay the groundwork for his new venture. In late 2022, he launched StoryBru, a boutique tech PR firm that offers PR and demand generation services.