Insights

The advent of digital media, including podcasts, blogs, social media, and influencer marketing, has fundamentally transformed the media landscape. This shift has empowered individuals and businesses to bypass traditional gatekeepers and directly connect with their target audience. This democratization of media has led to a surge in authentic content, increased… Read More »Rewiring the Media Landscape: How Digital Disruption is Reshaping Brand Communication

Whataboutism, a rhetorical tactic where one deflects criticism by pointing out similar or worse actions of the accuser, has become increasingly prevalent in today’s polarized landscape. This technique, often employed in political discourse and social media debates, has seeped into crisis management, redefining how organizations respond to public scrutiny. In… Read More »Whataboutism: The Art of Deflection in the Age of Crisis

As a PR professional, for years you have regularly shared content about latest company news with select media outlets read by your target customers. And you continue to do so even today. But of late your customers have been saying that they don’t know much about the company or products. Why?… Read More »Share Content Customers Need