Agritech Revolution in India

Why India’s Agritech Market Needs Specialized PR

Agriculture is undergoing a seismic shift, driven by the rapid adoption of Agritech—technologies that enhance productivity, sustainability, and efficiency in farming. In India, the Agritech market is booming, valued at $815 million in 2024 and projected to grow at a 13.5% CAGR to reach $6.15 billion by 2033. This growth is fueled by innovations like IoT sensors, AI-driven analytics, drones, and blockchain, which empower farmers with real-time data, precision farming tools, and streamlined supply chains. India’s Digital Agriculture Mission (DAM) and AgriStack are laying the foundation for a tech-driven farming ecosystem, integrating farmer IDs, soil mapping, and AI-based decision support systems. Segments like supply chain digitization and Farming-as-a-Service (FaaS) are also gaining traction.

Despite this progress, barriers like high tech costs, and low digital literacy persist. However, solutions such as rental models for farm machinery and village-level entrepreneur (VLE) networks are helping smallholders adopt Agritech affordably.

India’s Agritech sector is at an inflection point. For innovative Agritech brands eyeing the Indian opportunity, this represents massive potential. But success requires more than just great technology – it demands strategic positioning, impactful storytelling, and targeted market engagement.

For Agritech brands entering or expanding in India, EXL PR offers a complete suite of strategic communications services tailored to this dynamic sector

Our Services

India Market Entry

We craft localized go-to-market PR strategies that establish credibility from day one - securing launch coverage in top agribusiness and tech media, building key influencer relationships, and navigating India's unique agricultural ecosystem.

Brand Building for Bharat’s Farmers

Our campaigns transform technical Agritech solutions into compelling narratives that resonate with farmers, enterprises, and policymakers. Through targeted media placements, awards, and speaking opportunities, we build category leadership for emerging brands.

Partnership Development

We facilitate high-impact connections through curated industry networking, co-marketing opportunities, and strategic positioning that attracts channel partners, investors, and government collaborators.

Demand Generation That Converts

EXL PR generates qualified leads through the Krishak Mitra agent network, utilizing integrated campaigns that leverage earned media, data-driven content, and digital amplification to convert market interest into a sales pipeline. It also builds trust through virtual farm tours on regional YouTube channels.

Thought Leadership & PR

We position founders as visionaries through bylined articles, research reports, industry commentary, and speaking engagements at premier agriculture tech forums - establishing your brand as the go-to industry authority.

Content Development

Our sector-specialized writers produce high-conversion content including case studies, whitepapers, and multimedia stories that demonstrate ROI to farmers and enterprise buyers.

Why Choose Us?

Your Go-To-Market & PR Partner in India.

From seed-stage innovators to established players, we help Agritech brands cut through the noise and accelerate growth in the world’s most complex yet rewarding agricultural market.

Deep expertise in agriculture and technology

Our team combines agronomists, tech journalists, and rural market specialists who speak the language of farmers and innovators alike.

Network of 100+ agri, biz, tech media relationships

Including exclusive access to niche farming publications, vernacular media, and top-tier business tech journalists.

Integrated digital+traditional PR engine

Combining grassroots farmer outreach with cutting-edge digital amplification for maximum market penetration.

Metrics-driven approach with Impact Measurement

We track beyond vanity metrics, directly linking PR outcomes to lead generation, partnership inquiries, and sales conversions.