Whataboutism – Redefining Crisis Management

By questioning the very logic that sets right from wrong, good from bad , we are brazenly redefining morality, civility, and common sense. A rhetorical diversion perfected by oppressive regimes to counter criticism by levelling their own against the original critic itself, whataboutism is now increasingly being applied not just by the political class but also by over eager entrepreneurs seeking to divert attention from their shortcomings and is increasingly been seen as a crisis management messaging best practice.